Projects Overview
Here is a list of some of the projects I completed while I was enrolled through the “Practicum by Yandex-Data Analyst” Program.
Jupyter Notebook
Completing an A/B Test with incomplete data
- Describe the number of users who performed different stages of the funnel
- Filter out users from one of the two test groups to evaluate user behavior
- conduct Z-Test to check statistical difference between users at different stages of the funnel
- Libraries: pandas, scipy, matplotlib
- Key Words: A/B Test, Payment Funnel
- Tableau Dashboard of User Behavior
Marketing Cohort Analysis
- Evaluate when users return to make purchases by evaluating vanity metrics
- Calculated retention rate over time and performed cohort analysis
- Provide a needs analysis plan for marketing team to retain customers
- Libraries: pandas, matplotlib, numby, seaborn
- Key Words: Cohort Sales Analysis, ROMI, CAC, LTV
Customer Analysis for Food Products Startup
- Evaluate when users access different funnels
- Identify issues related to data reflecting drastic changes in user behavior over time
- perform A/A analysis of control groups to identify statistical significance
- Libraries: pandas, matplotlib, numpy, scipy, seaborn
- Key Words: A/A Testing, sales funnel
Telecommunications plan analysis
- Evaluate user behavior for each plan related to data usage
- Devise a plan on how to attract users to generate more revenue
- Perform hypothesis testing to evaluate if profit differs for each plan
- Libraries: pandas, numpy, matplotlib, scipy
- Key Words: time series analysis, T-Test
Tableau Visualizations
Dashboard that shows trends in YouTube searches per Country
